Performance Training
When the next phase matters, training can’t be generic.
I help athletes and high‑performers navigate critical transitions—returning from injury, preparing for selection, or stepping into the next level of competition.
Most training fails at the transition.
Rehab ends, but performance never fully returns.
Preparation increases intensity without addressing weak links. Talented athletes work harder in the wrong direction creating bigger gaps, when they should be training smarter.
The issue is not effort. It is applying the wrong stress at the wrong time.
We don’t guess.
We plan,
execute,
and peak.
Training at Frey Athletic
Is not based on templates, trends, or timelines.
It is built on principles that prioritize the individual, long‑term health, and sustainable performance—especially during high‑stakes transitions.
The same system guides every athlete I work with. The principles stay constant. The expression adapts to the person, the sport, and the moment.
Consultation
Every athlete’s situation is different.
Before anything else, we talk.
This conversation is about understanding:
Your current situation
Your history, goals, and constraints
What the next phase actually requires
The goal is clarity — not selling you a program.
- Goals - Nutrition - Sleep - Stress
Assessment
Decisions should be based on information, not assumptions.
The assessment looks at:
Movement quality and coordination
Strength, capacity, and tolerance
Injury history and current limitations
Sport or career-specific demands
This is where we identify what actually matters — and what doesn’t.
- Movement Assesment
Training with Intent
Training is built from the assessment, guided by principles, and adjusted as you adapt.
The focus is on:
Rebuilding capacity where it’s been lost
Preparing the body for real demands
Progressing when the timing is right
The outcome is not just improvement —
it’s confidence in your body and your direction.
- Small Group Personal Training
You don’t rise to the occasion
you fall to your level of preparation.
Cody Frey
Physical Preparation Coach | Founder, Frey Performance Coaching | I help high performers — athletes, professionals, and those recovering from injury — reclaim their physical freedom and perform at their highest level. I specialize in individualized, assessment-driven coaching that goes far beyond generic training plans. Every program I design is rooted in deep diagnostics, movement quality, and long-term performance development — not quick fixes. Over the past decade, I’ve coached competitive athletes, elite powerlifters, first responders, and driven individuals who refuse to settle for pain, plateaus, or mediocrity. My approach is shaped by my military background, ongoing education, and hundreds of personalized client assessments and program designs. Whether in-person or remote, the mission is the same: Engineer performance. Restore freedom. Build strong humans.
Adult training available
Your program respects pain history and prior surgeries. We load positions you own, build capacity progressively, and stop chasing exhaustion for its own sake.
INVEST IN YOUR HEALTH
Transparent monthly options after your free strategy session and assessment. No contracts required to start.
What clients are saying
FAQs
Will my program change over time?
Yes. Your program evolves as you improve. We regularly reassess all factors—physical, nutritional, and lifestyle—to adjust your plan for continual progress.
Where are you located?
Located Within The Collective ESPR Discover Coeur d’Alene’s Premier Fitness Destination! The Collective Elite Sport Performance and Rehabilitation is the leading facility in the Pacific Northwest, home to the region’s top Muscle Activation Techniques (MAT) practitioners.
What types of athletes do you train?
Can the program accommodate injuries or special conditions?
Yes. We build the plan around you, not the other way around.
Do you charge extra for revisions?
No
How is my training plan created?
We start with a thorough assessment—movement screen, history, and goals—so your program fits your body and your sport.
